Gartner Research

Market Guide for Augmented Reality

Published: 20 January 2016

ID: G00276029

Analyst(s): Tuong Nguyen , Brian Blau


Augmented reality solutions are poised for rapid growth, empowered by the IoT, digital business and next-gen smartphones. Strategic planners at device providers and application developers need to be careful with partnerships as the market consolidates around platforms.

Table Of Contents

Market Definition

Market Direction

  • Consumer AR
  • Business AR
  • Market Trends
    • Devices and Applications
    • Consolidation and Specialization
  • Market Indicators
  • Market Inhibitors

Market Analysis

  • Tools to Deploy and/or Maintain the AR Solution
  • Expertise in Context-Aware and Smart Machines
  • Be a Digital Business Enabler

Representative Vendors

  • Aurasma
    • Strengths
    • Challenges
  • Blippar
    • Strengths
    • Challenges
  • Catchoom
    • Strengths
    • Challenges
  • Daqri
    • Strengths
    • Challenges
  • Kudan
    • Strengths
    • Challenges
  • Wikitude
    • Strengths
    • Challenges
  • Changes to 2015 Vendors to Watch
    • Apple (Metaio)
    • Total Immersion (TryLive)
    • PTC (Vuforia)

Market Recommendations

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