Gartner Research

Critical Capabilities for Web Content Management

Published: 02 November 2016

ID: G00290782

Analyst(s): Mick MacComascaigh , Jim Murphy


Organizations find little differentiation in WCM products, yet selecting the right product remains complex. Application leaders responsible for CRM and customer experience need to pay extra close attention to long-range future plans in order to make the right choice today.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • Automattic
    • CoreMedia
    • Crownpeak
    • Episerver
    • e-Spirit
    • eZ Systems
    • GX Software
    • Hippo
    • IBM
    • Kentico Software
    • OpenText (TeamSite)
    • OpenText (WEM)
    • Oracle
    • Progress
    • SDL
    • Sitecore
    • Squiz
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Usability
    • Interoperability
    • Engagement Analytics
    • Mobility/Multichannel
    • Content Delivery
    • Personalization
    • Architecture
    • Cloud Capabilities
  • Use Cases
    • Digital Marketing Effectiveness
    • Contextualization of Delivered Experiences
    • Digital Commerce
    • Digital Workplace Initiatives
    • Composite Content Applications
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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