Gartner Research

Market Guide for Mobile Marketing Analytics

Published: 17 January 2017

ID: G00294243

Analyst(s): Mike McGuire , Lizzy Foo Kune

Summary

Marketing leaders need deeper insight into mobile usage to push their multichannel strategies to the next level. Use this Market Guide to identify a mobile marketing analytics provider that can add data-driven fuel to your engagement, attribution and advertising strategies.

Table Of Contents

Market Definition

Market Direction

  • Identifying the Proper Analytics for the Two Types of Mobile Marketers
  • The Evolution of Mobile Marketing Analytics
  • Pricing Model Evolution for Mobile Marketing Analytics
  • Privacy Concerns

Market Analysis

Representative Vendors

  • Diversified Providers
    • Adobe
    • Facebook
    • Google
    • IBM
    • Webtrends
  • Mobile Website and App User Analytics
    • Apmetrix
    • App Annie
    • Apsalar
    • Clicktale
    • Element Wave
    • Localytics
    • Mixpanel
    • Pyze
    • Swrve
    • Taplytics
  • Advertising and Experience Management
    • Fiksu
    • Kochava
    • Kahuna
    • Placed
    • Tapad
    • Tapjoy
    • Tune
    • Upsight
    • Yahoo (Flurry Analytics)

Market Recommendations

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.