Gartner Research

Market Guide for Mobile Marketing Analytics

Published: 17 January 2017

ID: G00294243

Analyst(s): Mike McGuire , Lizzy Foo Kune


Marketing leaders need deeper insight into mobile usage to push their multichannel strategies to the next level. Use this Market Guide to identify a mobile marketing analytics provider that can add data-driven fuel to your engagement, attribution and advertising strategies.

Table Of Contents

Market Definition

Market Direction

  • Identifying the Proper Analytics for the Two Types of Mobile Marketers
  • The Evolution of Mobile Marketing Analytics
  • Pricing Model Evolution for Mobile Marketing Analytics
  • Privacy Concerns

Market Analysis

Representative Vendors

  • Diversified Providers
    • Adobe
    • Facebook
    • Google
    • IBM
    • Webtrends
  • Mobile Website and App User Analytics
    • Apmetrix
    • App Annie
    • Apsalar
    • Clicktale
    • Element Wave
    • Localytics
    • Mixpanel
    • Pyze
    • Swrve
    • Taplytics
  • Advertising and Experience Management
    • Fiksu
    • Kochava
    • Kahuna
    • Placed
    • Tapad
    • Tapjoy
    • Tune
    • Upsight
    • Yahoo (Flurry Analytics)

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