Gartner Research

B2B Mobile Sites That Help Customers Buy

Published: 21 July 2017

ID: G00343835

Analyst(s): Marketing Research Team


According to our 2017 Digital Buyer Survey, we learned that 97% of people use either a corporate or personal smartphone during a B2B buying journey, requiring marketers to invest in analyzing and improving upon the mobile experience they offer buying groups. The examples in this showcase will help you discover the key components of B2B mobile sites, and provide ideas for how to improve your mobile site’s overall appearance, usability, and content accessibility.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.