Gartner Research

Magic Quadrant for Digital Experience Platforms

Published: 17 January 2018

ID: G00318713

Analyst(s): Gene Phifer , Mike Lowndes , Gavin Tay , Jim Murphy

Summary

Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner-facing initiatives find the most suitable vendor for their needs.

Table Of Contents

Market Definition/Description

  • Functional Components of Digital Experience Platforms
  • DXP Use Cases

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acquia
    • Adobe
    • BloomReach
    • censhare
    • CoreMedia
    • Crownpeak
    • Episerver
    • GX Software
    • IBM
    • Jahia
    • Kentico Software
    • Liferay
    • Microsoft
    • OpenText
    • Oracle
    • Oxcyon
    • Salesforce
    • SAP
    • SDL
    • Sitecore
    • Squiz
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Product Packaging Criteria
  • Business Inclusion Criteria
  • Functional Inclusion Criteria

Evaluation Criteria

  • Ability to Execute
    • Product or Service
    • Overall Viability
    • Sales Execution/Pricing
    • Market Responsiveness and Track Record
    • Marketing Execution
    • Customer Experience
    • Operations
  • Completeness of Vision
    • Market Understanding
    • Marketing Strategy
    • Sales Strategy
    • Offering (Product) Strategy
    • Business Model
    • Vertical/Industry Strategy
    • Innovation
    • Geographic Strategy
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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