Gartner Research

Cool Vendors in Conversational Marketing

Published: 03 May 2018

ID: G00354069

Analyst(s): Mike McGuire , Benjamin Bloom


Marketing leaders may employ web, mobile and social messaging technology to reduce friction, enable service, improve conversions and raise satisfaction. These solutions facilitate and orchestrate conversational experiences including customer acquisition, qualification and engagement.

Table Of Contents


  • What You Need to Know
  • Attentive
  • Drift
  • Layer
  • Smooch

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