Gartner Research

Market Guide for Marketing Dashboards

Published: 06 August 2018

ID: G00319153

Analyst(s): Lizzy Foo Kune , Benjamin Bloom , James Meyers

Summary

Marketing leaders want to make data more accessible, actionable and available to execution teams, and also relieve analysts of menial data aggregation and ad hoc reporting work. Use this Market Guide to become versed in an emerging class of providers for this use case.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Market Introduction
    • Samples of Dashboards

Market Recommendations

Gartner Recommended Reading

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