Gartner Research

Best Practices for Direct Monetization of Connected Vehicles, Part 2

Published: 13 August 2018

ID: G00367818

Analyst(s): Jonathan Davenport , Carsten Isert , Michael Ramsey

Summary

CIOs in the automotive industry are under pressure to enable new businesses, while generating value and additional revenue from connected vehicles. Use these best practices based on industry plans and success stories to deliver direct monetization of your connected vehicles.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify and Understand the Potential of Direct Monetization
  • Invest in Differentiated Services
  • Work Toward Open Platforms
    • Vehicle-Enabled Transactions
    • Customization
    • In-Vehicle Advertising and Targeted Marketing
    • Infonomics and Data Brokerages

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