Gartner Research

Combine Predictive and Prescriptive Techniques to Solve Business Problems


Organizations are struggling to speed up the process of making critical decisions, which are growing in their complexity. Data and analytics leaders should combine two data science capabilities, predictive and prescriptive analytics, to help shape the future of their organizations.

Published: 25 October 2018

ID: G00368423

Analyst(s): Carlie Idoine Erick Brethenoux

Table Of Contents
  • Key Challenges



  • Select the Optimal Mix of Data Science and Machine Learning Techniques
  • Address More Complex Decisions With Predictive and Prescriptive Analytics
  • Change Hiring Priorities, Tap Into the Citizen Data Science Community and Partner With Experienced Vendors/Service Providers for a Broader Skills Base

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