Gartner Research

Innovation Insight for Visual Configuration

Published: 19 December 2018

ID: G00374250

Analyst(s): Mark Lewis


Visual configurators are mature, robust and ready for widespread deployment, and most leading cloud CPQ vendors include or integrate with one. Application leaders responsible for sales and digital commerce applications should disrupt their industry by being the first to offer visual configuration.

Table Of Contents


  • Definition
  • Description
    • 2D
    • 3D
    • Virtual Reality
    • Augmented Reality/Mixed Reality
    • Floor Space Planning
    • Computer-Aided Design
    • Configuration to Visualization Mapping
  • Benefits and Uses
    • Adoption Rate
  • Risks
  • Recommendations
  • Representative Providers

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