Gartner Research

Top 10 Strategic Technology Trends for 2019: Immersive Experience

Published: 13 March 2019

ID: G00377683

Analyst(s): Brian Burke, Tuong Nguyen, David Cearley, Marty Resnick


The way we perceive and interact with the virtual world is changing into a rich, multidimensional and multimodal experience. Enterprise architecture and technology innovation leaders must identify opportunities to create compelling immersive experiences for both customers and employees.

Table Of Contents


  • Why Immersive Experience Is a Top 10 Trend
    • Where Immersive Experience Fits in the Top 10
  • How We Perceive the Digital World Is Changing
    • VR, AR and MR Can Help Increase Productivity
    • Challenges to Adoption
  • How We Interact With the Digital World Is Changing
  • The Future Will Be an Ambient Experience
  • Actions
  • Appendix: The Other Top Strategic Technology Trends for 2019

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