Gartner Research

2019 Strategic Roadmap for Digital Commerce

Published: 30 April 2019

ID: G00383379

Analyst(s): Jason Daigler

Summary

Digital commerce is influenced by higher customer expectations and proliferation of customer engagement channels. Application leaders responsible for digital commerce technologies must understand the current and future states of the market to prioritize investments and develop successful strategy.

Table Of Contents

Analysis

  • Digital Commerce Definitions and Overview
  • Importance of Customer Experience
  • Complexity and Market Pressures
  • Organizational Structure and Legacy Implementations
  • Future State
  • Current State
  • Gap Analysis and Interdependencies
  • Migration Plan
    • Higher Priority
    • Medium Priority
    • Lower Priority

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