Gartner Research

Hype Cycle for Digital Commerce, 2019


Pursuing digital commerce is a key way to gain customers, develop relationships, boost revenue and reduce costs. This Hype Cycle will help you evaluate the suitability of a wide range of technologies for your organization, in light of how long they will take to mature and their business value.

Published: 05 August 2019

ID: G00369929

Analyst(s): Dayna Ford

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Thing Commerce
    • Enterprise Marketplace
  • At the Peak
    • Customer Journey Analytics
    • Immersive Commerce
    • Digital Experience Platforms
    • API-Based Digital Commerce
    • Customer Engagement Hub
    • Digital Ethics
    • Consumer Messaging Applications
    • Customer Data Platforms
    • Progressive Web Apps
    • Conversational Commerce
    • Video Calling for Customer Service
  • Sliding Into the Trough
    • Shoppable Media
    • Voice of the Customer
    • Web Real-Time Communications
    • Virtual Customer Assistants
    • Knowledge Management for Customer Service
    • Personalization Engines
    • Digital Wallet
    • Recurring Revenue Management
  • Climbing the Slope
    • Analytics for Customer Intelligence
    • Social for CRM: Social Feedback Management
    • Visual Configuration
    • B2C Dynamic Pricing
    • DOM
    • MDM of Customer Data
    • Price Optimization and Management for B2B
  • Entering the Plateau
    • CPQ Application Suites
    • Digital Commerce SaaS
    • Fraud Detection
    • Lead Management
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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