Gartner Research

Emerging Technology Analysis: Augmented and Mixed Reality Opportunity for 3D Design Software and Vertical ISVs

Published: 23 August 2019

ID: G00407906

Analyst(s): Tuong Nguyen


Commercialization of AR and MR solutions presents new opportunities to drive innovation, expand capabilities and grow revenue. To successfully capitalize on new opportunities, software product managers must build, acquire or partner to deliver AR/MR solutions as part of their product strategy.

Table Of Contents


  • Technology Description
  • Technology Adoption
    • AR/MR Is a Compelling Digital Interface That Enhances Your Product Offering(s)
    • Use AR/MR to Deliver Digital Transformation
  • Technology Impact
    • Deliver Competitive Advantages With AR/MR Experiences
    • Deliver and Market Ecosystem Value to Customers
  • References

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