Gartner Research

3 Steps to Unleashing New Revenue

Published: 21 October 2019

ID: G00401357

Analyst(s): Kristin Moyer , Mary Mesaglio , Hung LeHong


Executive leaders who want their organizations to become fully transformed digital businesses will need to create new, digital revenue. Many incumbents are finding that taking lots of small steps is more effective than using disruptive innovation to launch a new digital product.

Table Of Contents


  • Optimize Existing Revenue
    • Drive Radical Efficiency Into Existing Products
    • Augment the Core With Intelligence
  • Transform New Revenue
    • Move Into an Adjacent Space
  • What to Do Next

Recommended Reading

  • Appendix
    • Company Examples

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