Gartner Research

Optimizing B2B Websites for Digital Commerce Success

Published: 17 December 2019

ID: G00713523

Analyst(s): Kyle Rees

Summary

B2B marketing leaders responsible for digital commerce face challenges in meeting customer expectations and driving business results. Use this research to prioritize the Critical Capabilities and components of a digital commerce site to enhance the digital commerce experience for B2B buyers.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Notes

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