Gartner Information Technology Research

Improve Revenue Forecast Accuracy With Emerging Forms of Sales Forecasting Technology

Published: 08 April 2020

ID: G00720619

Analyst(s): Adnan Zijadic, Alastair Woolcock, Theodore Travis

Summary

Traditional sales forecasts are often inaccurate, leading to missed sales targets and budget shortfalls. Application leaders must work with business stakeholders to use new capabilities offered by technology like AI-based predictive analytics to improve sales forecast accuracy.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Analysis

Impacts and Recommendations

Gartner Recommended Reading

Notes

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