Gartner Research

Hype Cycle for Display and Vision, 2020

Published: 14 July 2020

Summary

Multiexperience is a long-term shift from individual devices to a multidevice, multisensory and multilocation environment, empowering human cognitive augmentation. Explore opportunities in display and vision technologies to create compelling value propositions for multiexperience.

Included in Full Research

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Immersive Workspaces
    • Lensless Camera
    • Smart Contact Lenses
  • At the Peak
    • Sound-Emitting Display
    • Micro-LED
    • Transparent Displays
    • Mini-LED
    • Volumetric Displays
  • Sliding Into the Trough
    • Solid-State 3D Flash Lidar
    • 3D Sensing Cameras
    • In-Display Optical Fingerprint
    • Mirrorless Cars
    • Mixed Reality
    • Quantum Dots in Displays
    • Smart Mirrors
    • Computer Vision
    • Driver Monitoring Systems
    • Augmented Reality
    • Head-Mounted Displays
    • Virtual Reality
    • Flexible Display
  • Climbing the Slope
    • Autonomous Vehicle Perception System
    • Digital Instrument Cluster
    • Group Interactive Displays
    • Ultrasonic Fingerprint Sensors
    • Face Recognition
    • AMOLED-Based Microdisplay
  • Entering the Plateau
    • AMOLED
    • Head-Up Displays
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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The Hype Cycle: Understanding the pitfalls and opportunities of innovations

How does a Gartner Hype Cycle™ work?

A Gartner Hype Cycle provides an objective map that helps you understand the real risks and opportunities of innovation, so you can avoid adopting something too early, giving up too soon, adopting too late, or hanging on too long. Every Hype Cycle includes five phases:

The innovation trigger starts when an event, like a technological breakthrough or a product launch, gets people talking.

The peak of inflated expectations is when product usage increases, but there’s still more hype than proof that the innovation can deliver what you need.

The trough of disillusionment happens when the original excitement wears off and early adopters report performance issues and low ROI.

The slope of enlightenment occurs when early adopters see initial benefits and others start to understand how to adapt the innovation to their organizations.

The plateau of productivity marks the point at which more users see real-world benefits and the innovation goes mainstream.

The Hype Cycle is more than just a diagram. You also get:

Evidence-backed insight

Hype Cycles tap into deep research, surveys and conversations with technology suppliers and Gartner clients.

An analysis of objective and value

The y-axis measures expectations. The x-axis relates them to the proven value of that innovation over time.

A long-term view

It often takes between three and five years for an innovation to move through the Hype Cycle, but some fall off along the way.

Gartner Hype Cycle is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We work with you to select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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