Gartner Research

Gartner Magic Quadrant for Mobile Marketing Platforms

Summary

Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing objectives.

Published: 26 October 2020

ID: G00441689

Analyst(s): Mike McGuire Anna Maria Virzi Joseph Enever

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Airship
    • CleverTap
    • FollowAnalytics
    • IMImobile
    • Leanplum
    • MoEngage
    • Plexure
    • Punchh
    • Pyze
    • Swrve
    • Upland (Localytics)
    • Vibes
    • Xtremepush

Inclusion and Exclusion Criteria

Evaluation Criteria

Context

Market Overview

Gartner Recommended Reading

Evaluation Criteria Definitions

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