Gartner Research

2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation

Published: 09 November 2020

ID: G00726022

Analyst(s): Benjamin Bloom , Colin Reid , Michael McCune

Summary

2020 has been a tumultuous year as organizations adapt their martech stacks to accommodate new business needs and shifts in customer behavior. Have marketing technology teams adapted? CMOs should use this year’s martech survey results to track martech adoption, utilization, investments and agility.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

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