Gartner Research

Gartner Mobile Marketing Scenario, 2021

Published: 27 January 2021

ID: G00725253

Analyst(s): Mike McGuire

Summary

CMOs need to converge disparate mobile tactics into a coherent, mature program. A winning program takes advantage of consumer trends and mobile-specific tools and techniques to fully engage customers and prospects at any stage in the relationship with a prospect or customer.

Table Of Contents

Overview

Analysis

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