Published: 28 July 2022
Digital business requires accurate data at points of entry and at all times. Data validation and enrichment services are a critical investment to ensure data quality. Data and analytics leaders should leverage these services to enhance their data quality capabilities, especially for customer data.
Digital business requires accurate data. Ensuring and enforcing quality at the time of data collection can have far reaching impacts on eliminating inaccurate data and maintaining data hygiene. The validation process becomes crucial to achieve data quality goals, especially to party data such as customer, vendor and citizen.
Critical business initiatives such as know your customer (KYC) require not only correct, but also comprehensive and enriched information about your customers and services, which adds pressure to data and analytics leaders seeking for external data sources and support.
External data validation applications and services are increasingly attractive and a critical
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