Published: 17 November 2022
Master data management improves the quality of customer data across the enterprise and strengthens the effectiveness of customer experience and relationship management. Application technical professionals should align MDM initiatives with business goals to improve CRM capabilities.
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Customer relationship management (CRM) business groups drive the priorities for CRM and master data management (MDM) integration work. MDM projects require the right mix of strategic planning for alignment with business activities and agility.
MDM delivers a consistent customer experience across an enterprisewide CRM architecture by integrating and reconciling customer data from siloed systems across the enterprise.
MDM and CRM share a baseline of implementation styles. The consolidation style and the registry style are the two MDM styles that are the easiest to implement. Implementing these styles serve as early stepping stones to increase the level of an enterprise’s
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