Published: 13 July 2023
Generative AI will revolutionize CRM and sales force automation platforms. Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation and reinvented deal-planning activities.
Generative AI will revolutionize CRM sales force automation (SFA) platforms by:
Enabling novel sources of intelligence — GenAI enables sales operations leaders to capture novel external signals and convert them into actionable SFA intelligence to enhance buyer-seller activities.
Improving process automation — The combination of SFA data and GenAI prompt engineering facilitates the next generation of dynamic process automation, putting pressure on sales operations and SFA teams to maintain a reliable SFA database.
Reinventing deal planning—Successful adoption of GenAI adaptive sales and deal playbooks will provide new gains in sales productivity, presenting an opportunity to reanalyze how go-to-market (GTM) resources are allocated.
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