Gartner Research

How Generative AI Will Change User Experience

Published: 22 August 2023

Summary

Generative AI is radically changing user experience, as customers increasingly expect digital products to generate useful output from natural language prompts. Software engineering leaders must act now to prepare their teams to provide world-class user experiences with generative AI.

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Overview

Impacts
  • User experience (UX) professionals with strong creative thinking, behavioral science, design strategy and prompt design skills will bein high demand, as generative AI automates lower-order tasks such as wireframing, screen design and copywriting.

  • As conversational prompt-based interfaces proliferate, users will increasingly expect this feature in all software products they use. Failing to provide an easy-to-use conversational interface will lead to poor user satisfaction.

  • Using generative AI increases the risk of biased, inaccurate or noncompliant outputs, due to the opaqueness of generative AI models and a tendency for users to accept output from generative AI without questioning.

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