Published: 10 January 2024
Summary
Retailers’ profits are squeezed by challenging factors like reduced consumer spending, shrinkage and rising operational costs. Retail CIOs can use these trends to identify technology opportunities to improve net profit margin and increase profitability through unified retail commerce execution.
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Overview
Opportunities
New business models such as retail media networks (RMNs), and recommerce capabilities are unlocking new revenue growth in a challenging economic environment.
Generative AI (GenAI) is transforming the customer experience through enhanced search, upselling and best-fit apparel technology.
Artificial intelligence (AI)-powered technologies for merchandising or workforce management can overhaul manual, repetitive business processes to transform merchandising operations and fuel frontline knowledge work.
Customer adoption of digital payment methods for online purchases is driving digital payments’ adoption in physical stores.
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