Published: 07 February 2024
Great hiring decisions rely on understanding the capabilities and skills critical for creating a high-performing marketing organization. CMOs should ensure their teams identify competencies specific to strategic needs for which they are hiring and standardize candidate assessment approaches.
When interviewing candidates, marketing teams don’t always assess the specific hard and soft skills a candidate should possess to do the job as it is today and continue to grow with the job over time.
As marketing continues to operate in an environment of rapid change, a position’s past candidate profiles and job responsibilities are not always indicative of future success in the role.
Consistent candidate evaluation is essential when doing team interviews; yet, marketing teams sometimes lack a standard approach and fail to communicate expectations with participating team members.
To build an effective marketing organization with the best talent, CMOs
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Analysts:
Claire Alexander, Lizzy Foo Kune
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