Published: 13 February 2024
This research outlines Gartner Communications’ budget benchmark survey findings and highlights resource allocation trends in the function. Communications leaders can use this benchmarking input for annual planning and to help identify specific areas for budget reallocation.
Communications budgets are largely expected to hold steady in 2024, which might feel like a budget decrease due to inflation.
Functional responsibilities falling within the scope of Communications leaders are also holding steady, with two exceptions: corporate sponsorships are trending out-of-scope, while government relations are trending in-scope.
In 2023, Communications budgets reflected increases in event management spend, decreases in change communications spend, and a growing investment in measurement and monitoring activities.
In 2024, Communications leaders expect a continued investmentin reputation-building activities, but with a shift in tactics away from highly orchestrated corporate positioning (e.g., corporate brand and CSR/ESG) and toward
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Analysts:
Emily Earl
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