Published: 07 March 2024
Digital commerce leaders grapple with identifying technology that meets increasing buyer demands and drives customer conversion. This research enables digital commerce leaders to optimize the digital experience and integrate digital commerce into the broader organization.
Digital commerce leaders struggle to identify technology capable of delivering a customer experience that meets the increasing demands of buyers and drives customer conversion.
The digital commerce experience extends beyond the content and capabilities deployed on your website and/or mobile application to the broader customer journey. Customers expect personalized recommendations and pricing consistent with other channels, and real-time order tracking.
Critical enablers of digital commerce execution remain siloed across organizations. For example, the 2022 Gartner Chief Sales Officer Strategy Survey shows that 62% of CSOs and senior sales leaders agree that customer data is stored and managed independently by different
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Analysts:
Luke Tipping, Aditya Vasudevan, Melissa Hilbert, Mike Lowndes
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