Published: 14 March 2024
Transportation companies are increasingly investing in solutions for sustainability and customer experience. Product leaders can use this research to identify technology buying patterns and adjust marketing and product direction to adapt to the changes.
Compared with eleven other transportation-specific technology categories, carbon/pollution tracking was selected the most because technology companies will invest in 2024, according to the 2024 Gartner CIO and Technology Executive Survey.
Fifty-two percent of transportation respondents have already invested in customer portals, which help improve customer experience (CX) and are differentiators between transportation companies.
Asset and fleet management applications are already implemented by most transportation companies.
Product leaders of transportation software undertaking industry product planning and strategy activities should:
Assess opportunities to expand product capabilities to include carbon and pollution tracking. For those who cannot provide said capabilities, identify opportunities
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