Published: 04 April 2024
Healthcare organizations are facing a decision point about how, if at all, to use patient- and consumer-facing generative-AI-enabled tools. Product leaders can use this research to make decisions regarding their usage of generative AI in patient-facing applications.
While healthcare providers are optimistic about generative AI (GenAI), U.S. healthcare consumers are wary of using GenAI resources to learn more or engage directly with their healthcare provider.
A majority of U.S. healthcare consumers view GenAI as a threat to patient information security and are hesitant to share personal data with AI-powered healthcare tools.
Consumer sentiments on GenAI use in healthcare vary by age, income and family status, creating opportunities to explore GenAI for specific consumer personas.
Product leaders looking to augment their healthcare products and services with GenAI should:
Cultivate an understanding of their product and service end-users’
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