Published: 04 April 2024
Historically, formal business cases for data and analytics strategies have been technology-centric, rendering them ineffective. This research equips chief data and analytics officers with an effective six-step approach to selling the value of D&A and securing buy-in from the business community.
When formal business cases for data and analytics (D&A) strategies focus solely on technology-centric approaches, they prove ineffective. Chief data and analytics officers (CDAOs) struggle to target business value drivers and articulate specific, measurable, achievable, relevant and time-bound (SMART) benefits of their D&A strategies and the solutions that support them.
According to CDAOs, it can be difficult to link D&A efforts to business outcomes or tie them to hard benefits, such as increased revenue, risk mitigation and customer service.
Silo-based behaviors can stifle innovation and lead to missed opportunities for improvement..
Set a leading narrative for the desired end state
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