Published: 15 April 2024
Chief data and analytics officers can create a shared vision for their organization through data storytelling. This research will equip CDAOs with the skill of influential communication to increase the impact they have on their business stakeholders to drive value.
Chief data and analytics officers (CDAOs) and their teams are central to digital business transformation and must communicate complex and often challenging analytical ideas to key stakeholders.
Data and analytics (D&A) teams often communicate from a technology-oriented perspective rather than a people-oriented one.As a result, they often fail to influence stakeholder behavior.
Key stakeholders frequently respond to technical, complex and expensive ideas with skepticism and resistance. They then lose interest, and transformational efforts fail.
To create data-enabled stories that drive business value, CDAOs should:
Identify opportunities to drive business value by using data as the stimulus for the story, the evaluation
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