Published: 29 April 2024
CMOs seek to design their marketing organization chart to align to the business, yet are unsure how to begin. With a simple “start with why” framework, CMOs can evaluate their organization chart and structure it effectively to meet business and marketing objectives.
Chief marketing officers (CMOs) desire to simplify or consolidate their org chart, or identify the next hire.
CMOs aim to address issues such as lack of strategic focus, team silos or confusion about roles within the business through org chart redesign.
CMOs seek to redesign their org chart to identify missing critical capabilities and effectively allocate limited talent resources.
Apply the simple “start with why” org design framework to your current marketing org chart to be strategic in your approach and effective in driving growth.
Match your marketing org chart to the basic and intermediate org chart examples to view and
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