Published: 30 May 2024
The emergence of GenAI sets the conditions for a tech revolution, with a breakaway of tech providers investing aggressively for growth. To remain competitive as the market quickly turns, tech CEOs must rally their leadership teams around a bold GenAI investment strategy.
Tech CEOs are taking divergent paths in their GenAI approach, with some focusing on quick “productivity” wins while others aim for deeper integration to achieve more disruptive outcomes.
Gartner forecasts a major market inflection point enabled by GenAI in early 2027, with first movers bringing GenAI capabilities to most tech market segments within the next 18 months.
Top-performing first movers in GenAI are pursuing a growth maximization strategy with product and operational investments already exceeding expectations.
Rally your executive team around a GenAI strategy that looks beyond productivity by aligning these initiatives to customer-centric goals. Make it a team
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Analysts:
George Brocklehurst, Vuk Janosevic, Raymond Paquet, Arup Roy
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