Published: 19 June 2024
As momentum for product management, customer centricity and digital delivery extends across the enterprise, CIOs will need to balance the shift from project to product management practices. Use this strategic roadmap to aid the design, implementation and evolution of digital products and services.
IT organizations that solely focus on optimizing their own IT processes hinder their ability to become trusted and adaptable business partners.
All of IT’s work can be reframed as digital products and services, and the discipline of product management can be applied to maximize the value delivered by these products and services.
Fusion teams that combine business and technology expertise commonly achieve the best business outcomes, whether the digital product or service is intended for internal or external customers.
CIOs aspiring to safeguard the relevance of IT and improve the strategic importance of the IT organization should:
Begin the product management
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Analysts:
Brandon Germer, Erin Neus-Cheong
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