Published: 15 July 2024
Life science organizations are challenged with integrating diverse data to deliver personalized customer experiences and drive strategic decisions. This research provides CIOs best practices for embedding MDM as part of their business strategy to improve data and analytics and CX initiatives.
Hype about 360-degree customer platforms as a panacea to improve customer engagement is driving a new wave of master data management (MDM) requirements, forcing CIOs to initiate or expand MDM programs rapidly.
MDM tools continue to build and advance industry-specific capabilities, such as extensible data model and match/merge business rules, leading to faster time to value realization, supported use cases and decrease in implementation complexities.
Limited ongoing governance leads to inconsistently defined business rules and uncertainty about the accuracy and completeness of data, making it difficult for business users to trust customer-related insights and drive business decisions.
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