Published: 22 July 2024
Tech providers can struggle with account growth and renewals when users are resistant to change. Product leaders can leverage the User Technology Adoption Readiness Index to gauge user readiness and tailor growth and customer success efforts to suit various industries, roles and regions.
Adoption readiness is fuel for the engine that converts IT spending into productivity. Brilliant new technologies abound, but vendors’ efforts and intentions ultimately depend on the ability of users within their customer base to adopt new ways of working enabled by their technology.
Generational shifts and industry modernization pressures have driven a 22% increase in Gartner’s User Technology Adoption (UTA) Readiness Index, reflecting users’ increased appetite for improved technology.
About one-quarter of technology users have a high readiness to adopt new technology-driven ways of working, emphasizing the importance of targeting the right buyers for high purchasing and renewal rates.
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