Gartner Insights Abstract

Market Opportunity Map: Digital Product Engineering Services

Published: 01 August 2024

Summary

The digital product engineering services market is forecast to grow at a 10.4% CAGR in U.S. dollars and will reach a total size of $354 billion in 2028. General managers seeking to grow their organization’s share of the market must align to its specific growth drivers.

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Overview

Key Findings
  • Fully fleshed out digital product engineering (DPE) services and value chains include services and offerings from a distinctively wide variety of services segments.

  • AI and GenAI are accelerating focus and opportunity in the DPE market. Crucial to seizing that opportunity will be providers ability to generate differentiated AI experiences in collaboration with clients, from the front end of the buying process through service delivery and downstream value creation.

  • Gartner’s 2024 Digital Business Buying Drivers Survey showed that buyersof DPE services are almost evenly split between those primarily seeking transformation and those seeking optimization.

  • Application technology consulting is the fastest-growing

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