Published: 07 August 2024
Revenue enablement platforms have broadened from sales enablement, providing key functionality for delivering content, learning and coaching to revenue-generating roles. Sales enablement leaders can use this guide to identify vendors that offer capabilities to empower revenue-generating roles.
Vendors are delivering generative AI (GenAI) capabilities in their platforms in a variety of ways, including: learning role-play scenarios, search, curriculum creation, content generation and digital assistants.
Digital sales rooms (DSRs) capabilities continue to deepen and expand facilitating human-assisted digital selling. Some vendors offer DSRs for internal use cases, such as hiring, onboarding and offer letters, as well as to manage internal processes that are not seen by buyers in the DSR.
Revenue enablement platforms (REPs) continue to overlap sales engagement applications (SEA) and revenue intelligence with machine learning (ML) capabilities, including guided selling, next best action and scoring. Automation
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Analysts:
Melissa Hilbert, Elizabeth Jones, Doug Bushée, Shiela Rahimian, Guy Wood
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