Gartner Insights Abstract

15 Questions CSOs Must Ask Before Making Strategic Decisions

Published: 07 August 2024

Summary

Chief sales officers often face urgency and unpredictability before making strategic decisions that impact their organizations. Leveraging a methodical decision process with these 15 critical questions improves decision-making success and helps the organizational approach to strategic opportunities.

Included in Full Research

Overview

Key Findings
  • Few leaders approach decision making in a predictable manner, which inhibits their team’s ability to prepare for executive-level scrutiny.

  • Especially during unpredictable times, the insights and inputs ahead of decision making are frequently incomplete and potentially misleading.

  • Decision aversion and fears of failure skew the scope of decision options to be safer and incremental, potentially limiting leaders from exploring the optimal alternative.

  • Change fatigue and resistance limit leaders’ ability to maximize the ROI calculated during the decision-making process.

Recommendations
  • Investigate the dynamics that have led to requiring a strategic decision to discover the root causes of challenges.

  • Contextualize issues or opportunities to

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Analysts:

Dave Egloff

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