Published: 07 August 2024
Hiring a VP of sales prematurely can result in wasted time and revenue. Startup tech CEOs can use this research to focus on training salespeople, documenting sales processes and determining whether product-market fit has been achieved. Once ready to scale, they can consider hiring a VP of sales.
Startup tech CEOs are often under the false impression that they can hire a VP of sales who is initially going to be selling and then will build a sales team over time. However, this rarely materializes, as the role does not align with the expected outcome.
Startup tech CEOs tend to hire too senior and too early. This can result in a top-heavy sales team that lacks focus on sales execution and revenue growth, right at a time when they need that most.
Key markers for knowing when it is time to bring on a VP of sales are
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Analysts:
Patrick Stakenas, Charlie Xu, Warren Johnstone
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