Maximize the Impact of Personalization

Personalization with the highest impact on consumers, chart of percentage of customers who consider help type important
Organizations that focus their personalized messaging around helping consumers can expect 16% more impact on commercial outcomes than those that don't

Personalization efforts can go too far, especially as consumer anxiety around data collection and use persists. Leaders struggle to find a balance between privacy and the promise of personalization, while also keeping up with emerging technology and growing data sources.

Prioritizing high-value opportunities starts with understanding how personalization can be used to help the buyer to complete their purchase or make a decision. Our 2Q19 Executive Guidance offers lessons learned and proven examples of high-impact personalization.

Read Executive Guidance to gain insight on:
  • How customers respond to personalization

  • The potential risks of personalized experiences based purely on incorporating tactics that demonstrate recognition of personal characteristics

  • How to rightsize data collection and build effective delivery tools

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    About Executive Guidance

    Since 2009, Executive Guidance has provided cross-functional best practices to help management teams make key decisions.

    Each issue focuses on the trends influencing bottom-line performance and provides guidance on how to achieve top-line performance.