Gartner Expert

Roland Johnson

Sr Director Analyst

Tech Product Marketing Analyst specializing in: GTM Strategy, Messaging & Differentiation, Sales Enablement & Effectiveness.

Previous experience

Sales leadership and New Product introductions for large Software vendors, and Sales / General Management for start-up / pre-chasm tech vendors.

Professional background

Office Shadow Inc



Sales Director: New Products

J.D. Edwards

Business Unit Manager

Areas of coverage

Product and Services Strategy for Tech CEOs

Product/Service Introduction and Delivery

Go-to-Market Strategy

Messaging and Differentiation

Marketing Impact


Masters in Physics, Oxford

MBA, Warwick

JD, Northwestern California University

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Top Issues That I Help Clients Address

1Understand Customer Buying Journey

2Build Go-to-Market Strategy for new products

3Improve Sales Enablement & Effectiveness

4Develop Differentiated Positioning

5Launch Products & Services