Tech Product Marketing Analyst specializing in: GTM Strategy, Messaging & Differentiation, Sales Enablement & Effectiveness.
Sales leadership and New Product introductions for large Software vendors, and Sales / General Management for start-up / pre-chasm tech vendors.
Office Shadow Inc
President
SAP
Sales Director: New Products
J.D. Edwards
Business Unit Manager
Product Strategy and Launch for Tech CEOs
Product Introduction
Go-to-Market Strategy
Messaging and Differentiation
Marketing Impact
Masters in Physics, Oxford
MBA, Warwick
JD, Northwestern California University
1Understand Customer Buying Journey
2Build Go-to-Market Strategy for new products
3Improve Sales Enablement & Effectiveness
4Develop Differentiated Positioning
5Launch Products & Services