Gartner Expert

Frank Buytendijk

Distinguished VP Analyst

Frank Buytendijk is a Distinguished VP and Gartner Fellow in Gartner's Data and Analytics group. His work mostly takes a futurist approach, researching the edges of what he covers. Mr. Buytendijk pioneers the topics of "the future," "digital ethics" and "digital society" helping organizations to do the "right thing" with technology and avoid "messing up." He further covers data and analytics.

In addition to that, he is the co-lead of the Gartner Maverick Research program which is Gartner's research incubator.

Next to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management, and a regular guest lecturer at Warwick Business School.

Previous experience

Mr. Buytendijk has a solid history of his futurist studies becoming a reality. Examples include digitalization of society (2016), emergent strategies (2015), digital ethics (2012), embracing complexity (2011), management excellence (2009), behavioral performance management (2008), high-performance organizations (2005), collaborative decision making (2003), enterprise performance management (2002), business activity monitoring (2001) and BI/ERP (1998). Mr. Buytendijk's previous role at Gartner covered business intelligence, data warehousing and performance management. Outside of Gartner, he was VP of the Corporate Strategy at Hyperion, which was acquired by Oracle. At Oracle, he ran part of the Hyperion business unit, and later he founded and ran a global Oracle thought leadership program. He was also Chief Marketing Officer at the Netherlands-based software vendor Be Informed.

Mr. Buytendijk is also the author of five books, including "Performance Leadership," which is about organizational behavior; "Dealing With Dilemmas," which covers strategy; and "Socrates Reloaded," which explores the philosophy and ethics of information technology. One of his case studies from "Dealing With Dilemmas" was even included in the Harvard Business Review case study database.

Professional background

Be Informed

Chief Marketing Officer


VP - Enterprise Performance Management and Business Intelligence


VP of Corporate Strategy

Areas of coverage

Data and Analytics Leaders

Analytics, BI and Data Science Solutions

Data and Analytics Strategies

Building and Expanding a Digital Business (retired)

Driving Digital Business Transformation for Industry Leadership (retired)


Business Informatics, Institute for Economics and Management, Utrecht, Netherlands

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Top Issues That I Help Clients Address

1Digital ethics and digital society

2Future, Futurism, Futures Impact, Futures Studies

3Data and analytics strategy (not vendors and technology)

4Chief data officer; chief analytics officer

5Data and analytics metrics of success