Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2021

Achieve product and service success

Analysts: Tech CEO Research Team

Product strategy and launch is the practice of delivering products and services to market that are aligned to customer buying behaviors and business outcomes. Product and service success relies on market research and competitive intelligence, as well as optimized pricing and packaging. Discover how to evaluate market opportunities, understand user needs and identify the best practices for product strategy and launch.

Complete the form to get your free copy.

Download the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.