An emerging software security vendor was struggling to scale the business while managing the day to day demands of rapid growth. Gartner helped the client focus, set priorities and develop a go to market strategy, laying the foundation for successful global expansion into new markets.
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Mission-critical priority
The client’s strong technical knowledge and in demand product led to rapid
company growth. Priorities included:
- Pivoting the business as it grows and additional business expertise to grow at scale
- Building the business acumen necessary to achieve sustainable, scalable growth
- Developing sales and marketing collateral to ensure messaging and positioning is resonating with buyers locally and internationally
- Customer acquisition by generating leads and sales through new partnerships with third party technology vendors
- Attracting and retaining talent
How Gartner helped
Gartner helped the client by providing:
- Access to industry experts to support the business as it grows and enhance strategy for higher client retention
- Toolkits, research and frameworks to develop a clear strategy driving business outcomes
- Ongoing meetings with Gartner experts helping to validate thinking, identifying top priorities, advice to change course when necessary and fill capability gaps
- Support to establish a performance baseline through benchmarking
- A clear strategy to track and measure key performance indicators
- Advice on how to adapt processes and approaches to maximize value in the face of shifting business priorities
Mission accomplished
With Gartner’s support, the client:
- Increased visibility into rapidly changing business needs
- Developed a well-defined strategy for scaling at the global level
- Built strong lead generation campaigns and internal marketing function
- Increased revenue through informed, educated decisions for goals and aspirations driving a high growth business via customer acquisition strategies
- Identified hiring and capability needs required to support growth
Industry:
Computer Software
Employees:
16
Contact:
Co-Founder and Chief Technology Officer
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