The average corporate strategy team allocates 26% of its time and $220,000 of the annual budget to investigate emerging trends. But with so many competing sources, strategy teams struggle to keep up and much of that time and money is wasted.

Gartner’s artificial intelligence (AI) capabilities scanned 100+ publications respected by strategy leaders to identify the most frequently mentioned emerging trends. This comprehensive scan revealed the top 2 consumer trends referenced:

  • Personalization
  • Changing consumer behaviors

Our report helps strategy leaders make sense of the hype surrounding these consumer trends and understand their implications for the future of the business.