“A mixer of ingredients”…That is how Harvard professor James Culliton described marketing leaders in his 1948 article that set the stage for the classic “Four P’s” marketing model of price, product, promotion and place. Fast-forward 70 years and the marketing leader of 2018 is a modern alchemist, competing on a mixture of programmatic advertising, conversational bots and dynamic pricing models executed by personal virtual agents.
November 24, 2020
The success or failure of a CMO's tenure is often dictated by the degree of alignment on the role, business priorities and scope of responsibility. Use a 6-phase approach anchored in effective communication to succeed in your leadership position.