Every day it seems another high-profile CMO announces their departure from the company they joined just a few years before. The top marketer role has the shortest tenure of any member of the C-suite. Yet early planning and communication can set a CMO up for long-term success.
“A key determinant of success is ensuring that job expectations are aligned by understanding your role, scope and influence,” says Marc Brown, Senior Director Analyst, Gartner for Marketers. “Above all, strong communication will greatly enhance your chances of success.”
Doing so requires a strong six-phase plan for the first 100 days. Together, the six overlapping phases enable the CMO to establish clear expectations with the CEO, talk with customers, assess the marketing team, establish priorities, build key relationships and show quick wins.